USDA Farmers Market Promotion Program: $50,000 to $500,000 Available, Apply by June 5, 2026

The U.S. Department of Agriculture has opened the FY26 Farmers Market Promotion Program (FMPP). This program can help eligible groups get between $50,000 and $500,000 for projects that grow direct-to-consumer food sales, including farmers markets, CSA programs, agritourism, roadside stands, and online sales.

What the Funding Covers

• Capacity Building projects: $50,000 to $250,000
• Community Development Training and Technical Assistance projects: $100,000 to $500,000
• Turnkey Marketing and Promotion projects: fixed funding options from $50,000 to $100,000
• Turnkey Recruitment and Training projects: fixed funding options from $50,000 to $100,000

Who Can Apply

USDA says applicants must be domestic entities owned, operated, and located in the United States or U.S. territories. Eligible applicants include agricultural businesses and cooperatives, CSA networks, economic development corporations, local governments, nonprofits, producer networks, regional farmers market authorities, and tribal governments.

How to Apply

• Deadline: June 5, 2026
• Submission time: Applications must be filed by 11:59 p.m. ET
• Cost share: Applicants must provide a 25% match equal to the federal portion requested
• Apply: Submit through Grants.gov
• Program details: USDA FMPP page

Source: USDA Agricultural Marketing Service